So I am doing a general sweep across the board but with the latest keywords I saw today: "Beauty Guru Burns Hair" - omg! *rolls eyes*
Guru - A leading authority in a particular field.
Let's reign in this word - shall we?

source
People: She is a poor child (ok - teen - still a child) with a curling iron mishap (not a Guru) - which apparently someone advised her that it's the TRESemme product that caused this damage. Um. No.
"OMG. 1st - Poor girl! (why would she post it??)
2nd - this is what is wrong with social media - everyone wants to be an expert.
3rd - You should keep the temperature of your tongs to your hair type - her temp was obviously too high
4th - the hair should be around the tongs for an average count of 12 seconds - she had the tongs on that strand for 21 seconds."
and
and
"
This middle school girl now has an FB page that of course yahoos are jumping on with insults - which I am sure she is deleting but words hurt people and sure she has a sense of humour to put this out for everyone to see - but let's remember - she's a child. Play nice.
This for me is not about that poor girl - it is that straw.
It's like everyone with a camera phone or web-cam are suddenly experts because they own a brush.
My photographer friends liken this to owners of DSLRs - I prefer to rely on my HTC One S and Instagram.
Not long ago I was at a blogger event here in Singapore where I currently perch. During the event the bloggers in attendance began to scoop up all the display products and drop them in their bags like it was their own personal 5-finger discount. (PS: that's theft)
I. Was. Horrified.
I thought everyone knew that samples were given by the PR companies as they left (um - have you heard the term swag bag?) and the displays are the hard work of the PR companies to make the room look pretty and feature the product.
Another blogger presentation I had gone to, a group of about 10 bloggers showed up in a pack one hour late and if that wasn't enough - they giggled their way through the door.
No apologies. Loudly took their seats. PR company started the presentation over! From the beginning. Adding on another hour to my morning. I. Was. Horrified.
Many bloggers seem to be thrust into the world of media without the knowledge of how to conduct themselves.
Frankly - life rule of thumb: Mind your P's & Q's.
Now - I am not saying all bloggers are created equal. I am not anti-blogger.
I do know some fabulous bloggers who don't regurgitate presskits and keywords supplied to them by the PR companies but those I find to be writers already.
Many magazine editors advise young hopefuls to start blogs for the experience which allows their work to grow. Why should a YouTube channel be any different?? (but just clear away your knickers and trash from the BG - we don't need to see all your business)
I think beauty blogs are great to have - it can be an outlet. It can be a building block. A stepping stone. Or they can annoy and enrage. We all use them as reference and referrals. But are they experts or beauty editors? Some, yes.
You have to do your research. If your blog is about opinion that's one thing but if it's about teaching - PLEASE learn the subject. So many times I have read or witnessed someone tell 'you' to blow on a makeup brush to get off the extra powder. NO. Don't do that. You are blowing bacteria into your brush and then applying it to your eye. Tsk tsk. Makeup artist hygiene 101.
I've started to turn down blogger invites which means my evenings may free up - but I'm not a blogger. My peers are not bloggers - well that could be argued a tad... My peers are fellow hair & makeup artists, stylists, editors, writers and yes some bloggers.
I can't speak for the events globally but at least here in Singapore there seems to be a two-tier media system - print media, TV and some more on the porthole side of the Internet and then... [dividing line] || bloggers. Media events here don't tend to open up to hair and makeup artists unless they have a blog... but then we should be attending media events with the editors and writers we work with which equals peers.
A common complaint I hear from hair & makeup peers back home and here in Singapore: if they want to be invited to beauty events now they need to start a beauty blog - a trick to get their feet in the door of beauty events. WHAT?! Not a long-listed editorial and celebrity resume and a $5,000+++ hair & makeup kit that we constantly reinvest in - not always with discount - WHAT?! {crescendo
Kevyn Aucoin (RIP) was quoted years ago about how he had a label-free kit. Didn't endorse any one line; had a revolving door of products. I can't remember where I saw this but food for thought.
I dropped about $800 euro on Tom Ford Beauty when I was in Paris recently. I've given them credit in my editorials here a) hoping to build a relationship and b) because I truly used the product. I sent the tearsheets over. Aside from an obligatory reply on their end - that's all she wrote. I'd get better love from them if I was a blogger.
The importance of including artists: We suggest things to magazines that we like. We use products on celebrities. We have private clients who want a shopping list of our faves and we may just have a Facebook page for sharing our work and must-haves.
Yes my rant has some slight disconnections here and there.
Recap
Poor baby girl with her hot tongs. I hope you get on Ellen for a new haircut. Rock something asymmetrical!
I don't boycott beauty bloggers or beauty YouTubers and for a little proof - here is a YouTuber who has great hair stuff.
BUT remember: Experts are experts for a reason and we will show you how to avoid burning your hair off. (poor baby girl)
My rant. My blog. But I'm not a blogger. I am a senior hair & makeup artist for 23 years and counting - from Canada living in Singapore
AClaireBeauty.com
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